As Art Director & Senior Designer at Master & Dynamic, my role in the project was to create all design assets, lead the photoshoot, and work in collaboration with ACE Content to concept and product the video for the MW07 True Wireless Earphone campaign.
For the photoshoot, I lead the conceptualization, lighting design, casting, studio wardrobe selection, and retouching edits. Lighting and photography was shot by Kendall Mills.
The campaign photographs and still images were used for digital banner assets, company website, print ads and signage, and social media. The video lives across multiple streaming platforms including Hulu, YouTube, Viceland, and Taxi TV.