As Art Director for Master & Dynamic, I lead the in-house creative for the MW65 Active-Noise Cancelling Wireless Headphones Campaign. This included photo and video production and designing all elements across digital platforms and print advertisments.
I conceptualized the creative direction and production of the photoshoot - working with photographer, Kendall Mills. This campaign had an extremely tight budget and turnaround. In one week, and with the help of my project manager, we sourced models, a photographer, stylist, hair and makeup artist, studio space, and props to make the campaign come to life. The images live across social media, website, digital banners, and print advertisement.
I worked in collaboration with creative director Jon Zast to bring the video to life. The video lives across multiple streaming platforms including Hulu, YouTube, CBS and Viceland, and Taxi TV.