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As the Art Director & Senior Designer at Master & Dynamic, I worked in collaboration with Director, Yann Mabille, and production company, Already Been Chewed, to concept and create a 15 second CGI video for the new MW07 GO True Wireless Earphones. The video lives across multiple streaming platforms including Hulu, YouTube, and Viceland.
Yann & I conceptualized the photography to accompany the video. To bring the idea to life, I acted as lead creative and sourced props, directed, and lead retouching edits. I worked with an in-house photographer and retoucher to produce the images that accompanied the video. The images live across social media, website, and digital banners.
“We knew from customer feedback that many people were using their MW07 True Wireless Earphones for exercise as well as for general listening enjoyment. Armed with this information we set out to adapt the MW07 PLUS platform to a dedicated active model–the MW07 GO–focusing on the features most important to this use case including size, durability and water resistance rating.”