Art Direction for sizzle video for Spotify’s Pollen Playlist. Created a brand sizzle to lived across organic and paid social platforms.
A list of audio and video guidelines were sent to each participating artist along with a series of thought-starting questions asking them to describe their sound. The artists featured in the video: Thundercat, Joji, Arlo Parks, Leon Bridges, Grimes, Amine, Jamila Woods, and Still Woozy.
Creative Direction + Design. A total of 5 trading cards were made for each band member, as well as Selena Gomez to live as branded content promoting the Ice Cream single across social media platforms for both Spotify and the artists.
Concept: Joji was asked to record an audio clip describing his vision of the world he wants fans to fall into when listening to his latest release, Gimme Love. After hearing the clip, I put together a moodboard of visuals & worked with a motion designer to bring the piece to life.
Art Direction. We asked Giveon a series of questions about the song while providing audio and video direction on how to properly deliver record himself (we couldn’t be onsite due to Covid). The video was created to launch the Are & Be playlist and lived across organic and paid media.